How To Get Plays On Soundcloud
So, you've just uploaded that track you know will blow up, but as time goes by, you realize it'll take some work to bring attention. Here are some of our top picks on how to get plays and exposure, from worst to best.
4. Share on Social Media Frequently - Easy But Little Results
Being a part of all the major social media platforms is essential. Soundcloud has social tools for you to easily connect to your existing social accounts like Facebook and Google +. Also, don’t be afraid to experiment with other social media: Twitter, Tumblr, your own website if you have one. Simply put, once you’ve got a new track, get it out there, get people Hyped. This is great to start out, but very tough to gain real traction with this method, especially if you have a small following on your socials in the first place.
3. Listen, Comment, and Repost - TEDIOUS, But Worth It
The lifeblood of the Soundcloud community is interaction. If you find a track you like, comment, provide positive feedback—try to avoid single word comments like nice, cool, awesome, etc., because they appear spammy or robot generated— and repost. The number one thing to remember is that Soundcloud is a community where you can make friends and network with fellow performers. This is great in the beginning, and you will see results - the only downside is that is gets VERY tedious and a drag that simply isn't worth the time.
2. Create an Email Newsletter - Big Results, Big Costs!
So you’ve been collecting data from social media, your website or blog, from gigs, from family and friends, and now it’s time to put that data to use. Email marketing is perhaps one of the most effective means of communicating with your fans, it also happens to be one of the easiest. You get to have a means of having direct contact with your fans on a monthly or quarterly basis, or whenever you have a new track that you want to receive immediate listens to. The plus side with both services is that you don’t need to know how to write HTML in order to create brand specific emails, because both services will mirror the look and feel of your website, blog, or Soundcloud page. The only downside is that these days most inboxes filter out newsletters and less than 10% of your list actually sees your email.
1. Invest In a Marketing Campaign - Easy, Professional, HUGE Results
This is it, our top pick. So you've shared your music on all your social media, made your own newsletter and spent countless hours commenting and liking other people's music, and the results are indeed there, but not nearly worth the time and effort you put into them. Artists shouldn't have to spend so much time trying to market and do business with other artists. Artists should make music, and leave the marketing campaigns to professionals that know the ins and outs of the music industry. Marketing leaders such as boostcollective.ca offer great campaigns for artists looking for real results, for remarkably little in terms of fees. Artists are much better off spending a little bit of change for a professional campaign. Then you, the artist, can focus on what's important - making great music - and leave marketing and promotion to the experts. There's no downside to this method at all, especially because of the remarkably small fees.