Using Social Media as a Music Artist in the Modern Music Space
So You Want To Build A Powerful Brand On Social Media?
As I’m sure you are used to hearing already, using social media as a music artist is extremely important and valuable to your music career. Everywhere you look, someone is preaching the importance of social media, and for good reason! It’s hard to deny that many music artists are gaining colossal exposure and building powerful brands.
By using platforms such as Instagram, Youtube, Twitter, Facebook etc… you will have a fighting chance at the attention of the masses. This article’s purpose is to serve as a guide to using social media as a music artist, and will further provide related resources to help you be on your way to music industry success. After reading through this guide, you should have a strong sense of why using social media as a music artist is so powerful.
So without further rambling, I hope you aren’t sick of hearing about the importance of using social media platforms just yet, because truthfully it’s going to be essential to building your brand.
Getting To Know What’s Available
I believe that I can safely assume that you already know the social media platforms that exist out there. In case you do not however, here’s the rundown. Musicians commonly use the following platforms: Instagram, YouTube, Twitter, Facebook, Snapchat. Each platform can be used to serve a purpose for your brand. How much time they devote to each platform can vary, and we will touch on that.
According to Planetary Group, here are the top 7 social media platforms based upon volume of users:
Facebook – 1.86 billion users
YouTube– 1.3 billion users
Instagram – 600 million monthly active users
Tumblr – 550 million monthly active users
LinkedIn – 467 million users
Twitter – 319 million monthly active users
Snapchat – 301 million monthly active users
What Platform Should I Focus On The Most?
By far the most important platform is… whatever platform you receive the most quality engagement and interactions on. Feel them out and focus your efforts on testing what works and what doesn’t. What do people relate and respond well to etc…
While some argue that Facebook isn’t a great platform for Artists anymore, others would disagree who have large engagement and support from their Facebook audience.
Another good tip which has worked for many artists is to evaluate which platform you enjoy putting work into the most. You are much more likely to put a higher level of effort and quality into a platform you enjoy investing time in versus the opposite.
Just note that if your favorite platform gets you the worst results compared to the others, it is almost certainly worth the sacrifice and to pursue the others. One promising thing is that your followers will be able to tell which platform you are enjoying the most and that can work in your favor.
In general however, Instagram does seem to be a new artist’s best bet when growing. This is provided that he/she can keep up the quality content needed for growing a large Instagram following. When you’re starting out, followers aren’t everything and building up a content strategy should be your primary focus when using social media. Put effort into the value you bring to others.
So don’t forget. The optimal platform to use that is going to work for you is not predetermined or set in stone. It’s all about feeling out what will work for you and what doesn’t, and then acting upon that.
The Game Plan!
Before using the platforms a goal should be in mind so every platform has its own special reason as to why someone should follow your activity there. The first step before you start posting to your social media platforms all freely is to come up with a content strategy for each platform.
Before you get out of hand and start tackling every single platform, take a step back and plan to try out 2 at a time to start with. These do take real actual time and effort, and so in order to get the most quality out of your endeavors, really going hard on two platforms at a time to start is very ideal.
The more time you put in, the more your habit works with you rather than against you. After you’re able to see what works and what doesn’t, utilizing these platforms effectively becomes much easier, and should free you up some time to dive into other platforms as well.
When you’re looking to get into what exactly to post, you will want to understand how you can diversify your content. I would recommend reading our article titled “How To Diversify Your Content As A Music Artist in 2019” to grasp the keys to cutting through all of the noise on social media today.
Further, when you are going through the process of figuring out the specific types of content pieces you can make through your pages, it’s handy to understand key themes to what an audience likes to see. When you observe what a rapper with a large following is posting, you can ask yourself, why do the people that see this post tap the like button or add a comment or share.
The types of posts that are doing well for that artist works with the image of their respective brand. If you are interested in also formulating a brand similar to another artist, it’s probably a safe bet that you should be able to get good initial results copying similar artists in their content strategy.
For a deeper insight into content prepping, or developing key content themes for yourself, I would recommend taking a look at BURSTIMO’s article titled “5 Steps to Successfully Promote Your Music Using Social Media”
How Frequently Should I Be Utilizing These Platforms?
You’ve probably heard the expression “consistency is key”. Here at Boost Collective, we especially know this to be true. Running your own music brand as you as a music artist is like running a business. Treating your workflow and habits like a business is very helpful and beneficial to your growth. Come up with schedules for the recurring tasks that you intend to perform.
For example, we post to our Instagram Every 2-3 days. We make sure to consistently find and create new posts, as well as manage our Instagram engagement groups. For more information on joining our Instagram engagement groups to help boost your post engagement, see our article titled “The BEST Way to Grow Your Instagram as a Music Artist In 2019”.
For a more concrete answer to this question, the answer is always hands down every single day. Everyday you're not learning new strategies and executing them, means that you are one day farther away from hitting that new opportunity or achieving your branding goal.
How Much Time Should I Devote?
When you’re breaking down how exactly you should use your time, generally it is good to follow our method of working based off of what you are able to fulfill. For instance, if you are able to put 4 hours of your day into building your brand image, create a goal for yourself and then break it down. Once you’re able to distinguish what your end result should look like (perhaps you want a comedic persona on social media or an uplifting role model persona etc…), you can construct some tasks for yourself and set time amounts for them.
Devoting time is solely based on how much you can give. The more time isn’t always better, however if you are stuck or have finished your daily tasks, a good rule of thumb is that you can always spend your excess time learning. There are many resources online where you can learn a new strategy to further your development.
Now that you have a good overall understanding of using social media as a music artist, it’s time to act on your new found information. We encourage you to constantly seek out new content strategies that will benefit you on social media.
Remember the key points of this article as follows. 1. Using social media platforms is essential to succeeding in the modern music space. 2. Know the platforms that are available to you. Understand how they work. 3. After testing the platforms, understand what platform works best for you when it comes to interacting with your growing fan base. 4. Dedicate each platform to its own purpose to your brand so that your posts don’t come off as repetitive to fans across your socials. Find out what your end result is with your brand. Reverse engineer what you need to do to get there. 5. Dedicate your time accordingly to fulfilling tasks you setup to reach your goals. 6. Understand that consistency is key when growing your fanbase and engagement on social media.
Before you go, don’t forget that Boost Collective is on your side and was founded upon helping artists reach their success goals. We couldn’t be happier that you are viewing this content! For ways you can help support us, we always appreciate if you check out more articles by us, which you can find by clicking the button below!